From grassroots nonprofits to the world’s largest humanitarian organisation - I have 20 years of experience in driving social change, through work grounded in collaboration, connection, and impact.
 

Whether it’s managing complex UN contract negotiations, leading multi-stakeholder projects, or designing bold strategies that diversify income streams for SME charities, I bring energy, creativity, and a sense of fun to every challenge.
 

With a master’s in Philanthropy, I’ve led the development of partnerships with global banks, luxury brands, grown national networks and co-created campaigns that reached thousands and raised millions in aid. 
 

Based in Brighton, I’m currently studying ecotherapy and love exploring how nature-based approaches can help leaders navigate transformation, because meaningful change happens when we reconnect with purpose, each other, and the natural world.
 

Through So Matters, I aim to bridge the gap between companies and charities, driving partnerships that amplify impact and create real change.

I am a senior fundraising professional with over 25 years of experience building meaningful partnerships that align with organisational objectives to deliver sustainable impact.

 

My expertise in contemporary fundraising helps businesses develop strong charity partnerships that maximise impact and stakeholder engagement. 

 

Throughout my career, I’ve played a key role in establishing strategic partnerships that benefit organisations, employees, and customers alike.

I believe successful collaborations are built on aligned values, shared goals, and partnerships that resonate with both your organisation and your people.

 

Based in London, I also support charities in developing sustainable income streams and budgets. From crafting compelling cases for support to storytelling that fosters empathy, my work creates genuine connections that inspire action.

 

Co-founding So Matters stems from a desire to partner with businesses seeking deeper connections with their causes, maximising impact and driving meaningful change for communities and companies alike.